&
& Co.
Newstead, Brisbane · Come To You
Waitlist Now Open — Limited Places

World-class
coaching.
At your door.

Expert coaches matched to your schedule and goals — no gym required. We come to you, anywhere in Newstead.

340+ clients coached · 15+ years combined experience

3
Expert
Coaches
340+
Clients
Coached
100%
Come
To You
24h
Response
Guarantee
3
Expert Coaches
340+
Clients Coached
100%
Come To You
Scroll
04
The Process

Matched to the right
coach. Every time.

We don't assign you to whoever's free. After a free discovery call, we learn your goals, your schedule, and your preferences — then match you with the coach built for your life.

Starts with a free 20-min call No commitment. No gym membership. Just a conversation about what you need — and we'll tell you honestly if we're the right fit.
01
Start here
Free Discovery Call

A 20-minute conversation to understand your goals, schedule, and what you need from a coach. Zero pressure, zero obligation.

02
We do the work
We Match You

Based on your schedule, personality, and training style — we pair you with the coach built to get you results. Not whoever's available.

03
Zero friction
We Come To You

Your coach arrives at your door. Home, apartment, outdoor space — anywhere in Newstead, on your schedule.

04
The result
You Transform

Training, nutrition, and lifestyle targets all tracked through your dedicated app. Progress you can see, every single week.

The whole process starts with one free call — no commitment, no gym required.

Book Free Call Response within 24 hours · No obligation
Coach Lance Hughes & Co.
VI
What's Included

Everything you need.
Nothing you don't.

One service. Every client gets the full suite — no upsells, no add-ons. Training, nutrition, lifestyle, and support, all from day one.

1:1
Private
Sessions
Custom
Programme
+
Meal Plan
& Macros
24h
Coach
Access
II
02 — Programming

Custom Training Plan

A fully tailored programme built around your body, your goals, and your lifestyle. Updated continuously as you progress — never static.

Rebuilt every cycle as you improve
III
03 — Nutrition

Meal Plan & Macros

A personalised meal plan and nutrition targets built into your app. Practical, sustainable, and built around food you actually eat.

No fad diets — real food, real targets
IV
04 — Lifestyle

Habit & Lifestyle Targets

Sleep, recovery, movement, and daily habit targets tracked through the app. Designed to compound between sessions, not just during them.

Results happen between sessions too
V
05 — App

Dedicated App Access

Your entire programme in one intuitive app. Sessions, meals, progress tracking, and direct coach messaging — all in real time.

Everything in one place, always
VI
06 — Support

Direct Coach Access

Your coach is reachable between sessions. Questions, adjustments, accountability — the support doesn't clock off when the hour ends.

Response guaranteed within 24 hours

All six of these are included from day one — for every client, at every level. No tiers. No extras.

Join the Waitlist Free discovery call · No commitment required

Trusted by 340+ clients across Newstead — here's what that looks like.

3
Expert Coaches
Degree-qualified, privately vetted
15+
Years Experience
Combined across the team
340+
Clients Coached
Real results, real people
100%
Come To You
No gym. No commute. Ever.
No lock-in contracts
Free discovery call
Response within 24 hours
Invest
Investment

Tailored to you.
Down to the detail.

We don't publish a rate card — because your coaching shouldn't come from one. Pricing is confirmed after your discovery call, in writing, before any commitment.

Transparent

Full pricing confirmed in writing before you commit to anything.

No Lock-in

No contracts, no lock-in periods, no hidden fees.

Tailored Rate

Built around your location, frequency, and goals — not a generic package.

Free to Start

Discovery call is free. No cost until you're confident it's the right fit.

How Pricing Works
I
Base Service Fee

One fee covers everything — sessions, app access, training programme, nutrition plan, and lifestyle targets. No add-ons. No upsells.

Private 1:1 coaching sessions
Custom training programme
Personalised meal plan & macros
App access + direct coach messaging
Travel Component

A transparent, distance-based fee on top of the base rate. The closer you are, the lower this is. Calculated precisely for your address and confirmed upfront.

Calculated per your exact address
Confirmed in writing before you start
No surprises, no adjustments after sign-up
II
How to Get Your Quote
1

Join the waitlist — takes 60 seconds

2

Free 20-min discovery call — we learn your goals and location

3

Written quote — exact pricing before you decide anything

What to Expect

Most clients receive their quote within 24 hours of their discovery call. There is no pressure to commit — take your time to decide if it's the right fit.

Quote within 24 hours
No obligation to proceed
Start date confirmed once you're ready
Get Your Quote Free discovery call · Written quote · Zero pressure

Our promise: you will never be asked to pay anything until you have received a full written quote and had time to consider it. No pressure, no urgency tactics, no fine print.

Lance
The Team

Coaching led from
the front.

Every coach on our team is degree-qualified, privately vetted by Lance, and matched to you based on fit — not whoever's available. You won't be assigned. You'll be matched.

3
Coaches
on Team
5+
Years Avg.
Experience
100%
Degree
Qualified
Lance Hughes
Taking new clients via waitlist
Lance Hughes
Head Coach & Founder

Lance built this service because he knew there was a better way. Every client he takes on gets the same level of care he'd give himself — a programme built around their life, not a template.

As founder, Lance personally oversees every coach match, every programme standard, and every client outcome across the team.

Bachelor of Health & Nutrition Science, University of Queensland

5+ years private 1:1 coaching experience

Competitive sprinter — 2023 UniNationals Bronze, 100m & 4×100m

Specialist in aesthetic strength, longevity, and high-performance coaching

The standard guarantee

If your first session doesn't meet your expectations, we'll reassign your coach or refund the session. No questions asked. We stand behind every match we make.

A note on our coaches

Our full coaching team is introduced privately during your discovery call — matched to you before we make introductions. We believe the right fit matters more than a profile page.

Work With the Team Free discovery call · Matched within 24 hours
Results
Client Results

Real people.
Extraordinary outcomes.

5.0 average rating
340+ clients coached
Newstead, Brisbane
"
Squat +40kg in 3 months

"My squat went up 40kg in three months. I didn't think that was possible at my age. The programme is next level."

Roger, Newstead
"
+4kg muscle in 8 weeks

"Gained 4kg of muscle in 8 weeks. Stronger and more focused. The carry-over into my work day surprised me."

Beth, Newstead
"
Zero gym commute needed

"Having a coach come to my apartment changed everything. No excuses, no commute — just results."

James, Newstead
"
Works around 60-hr weeks

"I work 60-hour weeks. Having training come to me was the only way this was going to work. Couldn't be happier."

David, Newstead
"
Everything in one app

"The app makes it seamless. My programme, my meals, my check-ins — all in one place. Most organised I've felt about my health."

Sarah, Newstead
"
Perfect coach match

"The matching process was spot on. My coach fits my schedule and goals perfectly. Best investment I've made this year."

Tom, Newstead
"
Squat +40kg in 3 months

"My squat went up 40kg in three months. I didn't think that was possible at my age. The programme is next level."

Roger, Newstead
"
+4kg muscle in 8 weeks

"Gained 4kg of muscle in 8 weeks. Stronger and more focused. The carry-over into my work day surprised me."

Beth, Newstead
"
Zero gym commute needed

"Having a coach come to my apartment changed everything. No excuses, no commute — just results."

James, Newstead
"
Works around 60-hr weeks

"I work 60-hour weeks. Having training come to me was the only way this was going to work. Couldn't be happier."

David, Newstead
"
Everything in one app

"The app makes it seamless. My programme, my meals, my check-ins — all in one place. Most organised I've felt about my health."

Sarah, Newstead
"
Perfect coach match

"The matching process was spot on. My coach fits my schedule and goals perfectly. Best investment I've made this year."

Tom, Newstead
"
-6kg, sustainable nutrition

"Dropped 6kg and finally feel confident again. The nutrition plan was actually something I could stick to."

Natalie, Newstead
"
Stronger for daily life

"I can carry my baby around so much easier now. I just feel stronger in every part of my life."

Amy, Newstead
"
Sceptic turned believer

"I was sceptical about in-home training but the quality blew me away. Professional, focused, and the results speak for themselves."

Michael, Newstead
"
Better sleep, training & eating

"Three months in and I'm sleeping better, training better, eating better. It compounds in ways I didn't expect."

Marcus, Newstead
"
Gym confidence restored

"Finally feel confident walking into any gym. The technique coaching alone was worth every dollar."

Claire, Newstead
"
Discovery call made the difference

"The discovery call actually felt like they cared about finding the right match. That set the tone for everything."

Priya, Newstead
"
-6kg, sustainable nutrition

"Dropped 6kg and finally feel confident again. The nutrition plan was actually something I could stick to."

Natalie, Newstead
"
Stronger for daily life

"I can carry my baby around so much easier now. I just feel stronger in every part of my life."

Amy, Newstead
"
Sceptic turned believer

"I was sceptical about in-home training but the quality blew me away. Professional, focused, and the results speak for themselves."

Michael, Newstead
"
Better sleep, training & eating

"Three months in and I'm sleeping better, training better, eating better. It compounds in ways I didn't expect."

Marcus, Newstead
"
Gym confidence restored

"Finally feel confident walking into any gym. The technique coaching alone was worth every dollar."

Claire, Newstead
"
Discovery call made the difference

"The discovery call actually felt like they cared about finding the right match. That set the tone for everything."

Priya, Newstead
Why
Why It Works
Most coaching fails not because of effort — but because of friction. We remove every barrier between you and your results.

The gym commute you skip when you're tired

Your coach comes to your door — there is no commute to skip

The generic programme that doesn't fit your week

A plan built entirely around your schedule — updated every cycle

The nutrition plan you abandon because it's unrealistic

Macros and meals built around food you actually eat

The coach who doesn't quite get your style or goals

A coach specifically matched to your personality and training style

0
Gym visits required
Ever.
1
App for everything
Programme, meals, coaching
3
Expert coaches
Matched, not assigned
24h
Response guarantee
Questions, adjustments, support
Remove the Friction Free discovery call · No commitment · Matched within 24 hours
& Co.
Join the Waitlist

We only take on clients
we can genuinely serve.

Places are intentionally limited. Every client we take on gets the same level of care — and we won't compromise that by taking on more than we can deliver.

No commitment at this stage — joining the waitlist just means we'll reach out to book your free call
Written quote before you decide anything — full pricing confirmed after your discovery call
Satisfaction guaranteed on session one — if the match isn't right, we'll make it right

"The right fit matters more than the fastest start. We'll take the time to get it right — and you'll feel that from the very first call."

Waitlist Now Open — Limited Places Available

Free discovery call · Written quote · No commitment · Response within 24 hours